#RWHalf: Rolling Out the Red Carpet

by tinareale on October 23, 2012

Deep breath. Ready to recap a weekend that I just know I will never manage to recap to the level it deserves? I guess I will just start from the beginning and hopefully cover it all adequately. We have to roll the time back to Thursday night. Let’s get this party started!


Thursday night, Runner’s World Magazine rolled out the red carpet for us and welcomed us into their “home”. That’s right. The first thing I do after tossing my stuff in my hotel room? Head over to the Runner’s World headquarters to hang out in person with the editors, marketing directors, social media reps, and other staff from Runner’s World. Talk about a sweet welcome!

After arriving and a few quick hellos all around, editor-in-chief David Willey and the head man himself (“Chief Running Officer”), Bart Yasso, greeted us.


You could tell from their welcome alone that this weekend would be one of fun and purely enjoying running and the community it inspires. Both David and Bart joined the rest of the staff in leading us into the dining area for a BBQ style dinner.



The food was delicious, but didn’t even come close to stealing the spotlight of the evening. Having the chance to hang out with blog friends old and new while simultaneously hyperventilating rubbing elbows with the likes of David, Bart, many other editors and inspirational folk doesn’t come every day, my friends.The most amazing part though was that every single member of the staff showed such a high level of kindness and actually seemed happy to have us there. They really are one big, happy family it seems and it makes me want to read their magazine even more.



After dinner, we all had the chance to get personally fitted by the experts from Altra Zero Drop shoes. I have anxiously wanted to try these out. They are a fairly new shoe company but have already captured a LOT of attention for the quality they present and their focus on creating a shoe that works with the foot in a natural way while still providing more cushion and protection than pure “minimalist” shoes. Sounds right up my alley for what I’ve been looking for in a shoe. I will have more to share about them in a future post, but I suggest going ahead and giving them a look now on their website (linked above).


Once we all received our new kicks, it was time for the highlight of the evening – a grand tour of the offices! We were able to have a behind the scenes look from many of the workers at the magazine.


We saw everything from the story board wall where editing is done to Bart Yasso’s office to some of the fun things the office receives (like giant chocolate eggs with shoes inside).



Eventually the night wound down with some s’mores roasting before our days of travel all caught up to us. We loaded it back up onto the shuttle ready for an early morning.

As it turns out, those editors and Bart Yasso just couldn’t get enough of us crazy #FitFluential crew. They practically begged for us to come hang with them on Friday morning and all go for a run together.

Okay, maybe it was more the other way around but still. We got to run with Bart and the editors. We didn’t even care that it was raining and we would all get wet before a jam packed day. We wanted more time with these crazy awesome people we had met the night before!

The really neat part about the run was Bart acted as a tour guide of Bethlehem and clued us in to a lot of interesting facts about the history of the Smoke Stacks where the race was held, the town itself, and lots of hilarious anecdotes (that guy is a character!). We also had the chance to run parts of the course before the races to get an idea of what to expect. I could have stayed out there for 30 miles instead of just the 3 we all ran together. A great way to start the morning!

After the run, we were treated to a delicious breakfast of bagels, fresh fruit, and coffee while also getting outfitted in some new FreeMotion performance apparel that is part of the ICON fitness and health brands. I picked out a new shirt and jacket. I mean, how cute is this jacket???

and it’s totally normal that I’m chilling with Shalane so no big deal there

ICON does more than offer luxurious (that’s how I describe it…I feel like I’m in 1000 thread count Egyptian cotton sheets in their stuff…seriously) fitness gear through FreeMotion Performance Apparel. They are also the name behind the brands you may know – NordicTrack, ProForm, Gold’s Gym branded products, iFit technology, and – the sponsor of the Runner’s World Half – Altra Zero Drop footwear.

We spent a couple of hours hearing all about ICON and their promotion of health and fitness to many. You would think that would be a long time to sit and listen, but it passed in a flash because they provided so much great information. So much, in fact, that I plan on using it in future posts and topic ideas over the next few weeks. I learned a LOT during those 2 hours!


The iFit technology itself is SO cool! iFit is a web tool meant to motivate your fitness and healthy lifestyle. They have so many different ways to use it and are coming out with even more (like a new personal fitness tracker!). With iFit you can access your account on your mobile device and use it to track your workouts. You can access it on your computer to log your workouts and goals. You can access it on iFit compatible fitness equipment and compete against your previous performance, virtually race against others, and even get personalized workouts set to the equipment from high class trainers, including Jillian Michaels. You can do a virtual program that adjusts the treadmill’s settings to mimic the actual experience of working out on one of your favorite routes or in places across the country with National Geographic video footage.


Well, I think I need to wrap up today’s post by now. Would you believe that isn’t even half of the weekend so far? Crazy, huh?! Stay tuned for more tomorrow!

Your Turn – Have you ever heard of iFit, FreeMotion, or Altra before? Who is an inspiration that you would love to meet in person someday?

Disclaimer: I participated in the Runner’s World Half & Festival weekend as a FitFluential Ambassador. I received a free entry to the race and participation in the events. All opinions expressed are my own. 


1 lindsay October 23, 2012 at 6:49 am

you gals had a jammed pack weekend, so awesome though. I stalked every part. Especially the shalane part. ahh sigh… so cool.

2 Lee October 23, 2012 at 6:52 am

That would be so awesome to work for Runner’s World.

3 chelsey @ clean eating chelsey October 23, 2012 at 6:55 am

Never heard of either three before! I know how much you were looking forward to that weekend – it sounded like you had a blast so far!

4 tinareale October 24, 2012 at 7:20 am

It was so amazing. Although I still loved our time together. I NEED to find you on gchat to catch up. Feels like its been forever!

5 AmyC October 23, 2012 at 7:13 am

I’m loving all the recaps and photos from the RWH weekend! Thanks for sharing!

6 molly @ heart, sole & cereal October 23, 2012 at 7:13 am

i’ve never heard of the products but they look awesome. also i was super pumped to see the thorlo socks in the pic above. those are my absolute favorite running socks. i do laundry solely so i can wear my thorlos again.

7 tinareale October 24, 2012 at 7:21 am

I love thorlos too…but the new swiftwick socks we got? love them even more and I never thought i would say that.

8 Julie October 23, 2012 at 7:27 am

I’m sad to say that I really don’t like the Altra shoes I have at home. I was fitted at a minimalist-specializing store and really wanted to like the shoes, but they are just not for me :(

9 Danielle @ Itsaharleyyylife October 23, 2012 at 7:35 am

what a great day! I’m seriously jealous! Love the new jacket!

10 Lindsay's List October 23, 2012 at 7:43 am

how fun is this!! meeting Bart Yasso would have had me smiling all week!

11 tinareale October 24, 2012 at 7:22 am

He is hilarious!

12 Tiff @ Love Sweat and Beers October 23, 2012 at 8:16 am

Nope, I hadn’t heard of iFit, FreeMotion, or Altra before, but I’m glad you broth them to my attention. I think that jacket looks great, and I’m off to check out the Altra site now.

I’m glad you had a good time. That looks like a pretty incredible experience!

13 Linz @ Itz Linz October 23, 2012 at 8:18 am


14 Madeline @ Food Fitness and Family October 23, 2012 at 8:32 am

Looks like an awesome weekend! I have been loving the recaps!

15 [email protected] October 23, 2012 at 8:41 am

This sounds like the best weekend ever!

16 Bari October 23, 2012 at 9:00 am

Can I say how incredibly jealous I am of you right now???? But I’m also thrilled you got to experience this weekend. What an amazing time!

17 tinareale October 24, 2012 at 7:22 am

It would have been awesome to have you a part of it!! You really would have loved it.

18 Paige @ Your Trainer Paige October 23, 2012 at 9:03 am

Wow! They sure know how to treat a blogger right!! :) Sounds like a super fun amazing event. Those shoes sound pretty awesome, too – for running or lifting!

19 Kat October 23, 2012 at 9:06 am

What an awesome experience! I’d love to have gone, but was able to live through all of the FFA posts luckily! ;)

20 Steph @fitmomtraining October 23, 2012 at 9:16 am

I haven’t heard of any of those things but I’m am brimming with excitement over them.!! Especially the shoes! I will definitely be searching them out!

21 tinareale October 24, 2012 at 7:24 am

I haven’t run in them yet but they were great to wear around all weekend. And they do sound like the perfect combo to ease into for my running. Love the ideas behind them.

22 Kaitlin @4loveofcarrots October 23, 2012 at 9:23 am

so jealous! sounds like a blast

23 Katie @ Talk Less, Say More October 23, 2012 at 9:49 am

So fun! I can’t wait to hear more about it!!!

24 Erin @ Girl Gone Veggie October 23, 2012 at 9:52 am

Love your recap! I want iFit to come to Android! I’m missing out.

25 Sarah K. @ The Pajama Chef October 23, 2012 at 9:57 am

so cool!

26 Caroline October 23, 2012 at 10:16 am

Umm….wow. That sounds totally amazing! I definitely missed out this weekend!

27 Bethany @ Accidental Intentions October 23, 2012 at 10:24 am

Gosh, this sounds like such a cool weekend. Hanging out at Runner’s World must have been so awesome. I’d love to work for them some day!

28 tinareale October 24, 2012 at 7:24 am

They are all really so cool! Go work for them and then invite me to come hang out all the time. ;)

29 Shanna, like Banana October 23, 2012 at 10:43 am

I’m not even a runner and this sounds like a pretty [email protected] weekend :)

30 Stacy @ Stacy Eats October 23, 2012 at 10:47 am

How cool to get to meet and go on a run with those guys!
Is iFit like a DailyMile but just with more options?

31 tinareale October 24, 2012 at 7:25 am

Waaaayyyyy cooler than Daily Mile because it will actually mimic your runs on compatible machines and let you virtually compete with someone else at the same time and other stuff. It’s freaking awesome.

32 misszippy October 23, 2012 at 11:02 am

You did a great recap here! I love all your high-quality photos (oh, mine are so lacking!). It was great to see you again and share the amazing weekend!

33 Patty October 23, 2012 at 11:31 am

I’m reading your post and saying “WOW” in my head over and over. So glad you were able to experience such a great event!

34 [email protected] October 23, 2012 at 1:09 pm

What a cool weekend! I love that you guys got to tour the offices. Seeing stuff like that geeks me out.

35 Julie @ Sweetly Balanced October 23, 2012 at 1:17 pm

Sounds like an awesome weekend! Glad to hear how much fun you all had! Can’t wait to hear more about the race!

36 Heather @ Better With Veggies October 23, 2012 at 1:28 pm

I can’t believe you got to meet Bart Yasso – so jealous!! I’ve heard of the Altra Zero Drop shoes, interested to hear more on your thoughts!

37 tinareale October 24, 2012 at 7:26 am

Haven’t run in them yet, but will be sure to let you know. They sound like my dream shoe though and the perfect combo of all the things I’ve been looking for in my shoe quest.

38 Dawn October 23, 2012 at 2:26 pm

Just love it! Love all the pictures and the shoes look amazing!

39 Katie @ Peace Love & Oats October 23, 2012 at 2:54 pm

I’ve never heard of any of those companies, but it sounds like such a fun day, especially for us running nerds!

40 STUFT Mama October 23, 2012 at 7:01 pm

Nice job summing it all up friend. I miss you already! :) Hope you’re setting in back at home with your sweet family!

41 purelymichelle October 23, 2012 at 9:00 pm

man they sure know how to treat you all well ;) glad it was a wonderful time!!

42 Brian October 24, 2012 at 9:47 am

I’m hearing and seeing much more on Altra. I was shocked that when they did the gear tally at the Kona Ironman World Champs that only one participant wore Altras in the race. I’m thinking that might be changing in the next 50 weeks.

43 Jackie @ MomJovi October 24, 2012 at 9:56 am

Ahhhhh! So cool for so many reasons, starting with you were in my old stomping grounds! I grew up in Allentown so I know Rodale Press well. But it’s only the past few years that I’ve started reading RW and I LOVE IT! I got it for my husband, the runner of our family, as a Christmas gift a few years back and now I think I look forward to it more than he does. Plus, we’re HUGE Bart Yasso fans in our house. HUGE. So jealous you got to hang with him. I could never keep up with him, but it’s my dream to do one of his Amish run in Lancaster with him. Can’t wait to read the rest of your posts and see how you loved one of my favorite places ever — Bethlehem. One day you’ll HAVE to go back for Christmas time. It’s magical there.

44 tinareale October 24, 2012 at 12:57 pm

I bet its magical there at that time. It was such a beautiful town! Everyone was SOOOO nice, too!

45 Cat @ Breakfast to Bed October 24, 2012 at 3:05 pm

I am RIDIC jealous. It looks like sooo much fun.

BTW, I’m addicted to sweatybands.

46 Alissa October 24, 2012 at 4:54 pm

What a great experience! Very cool!

47 Katie DaSilva October 24, 2012 at 9:35 pm

Great recap Tina! It was so great to meet you this weekend! :)

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